Professional:
I feel that the Moore Hill Accountants logo was a good logo because it is a simple logo that creates an image of hills that will be memorable to the client or potential clients. The fluidity of the letters create movement and keep your eye moving towards the bottom where the important information of the name of the company is located. It has a natural containment that will work on a large scale and small scale.
Although the Impact Accounting logo is simple, I think that the logo could have been explored more in depth and the use of a symbol or character would help to make it more memorable and unique. The block letters are stiff and rigid and are not inviting.
Retail:
I think that the Kames logo shows energy and action by the use of the italicized text and the initial shape of the logo. The "swoosh" shape on the left of the text creates movement and keeps your eye from moving away from the company name. The use of different sized words show the importance of the name. It is simple and will be able to work at small sizes.
The Academy Sports and Outdoors logo seems very simple and bland. The symbol used does not seem to show energy and excitement like the other logo. It seems dated and seems limited in the uses of the logo. It has a lot of negative space that allows your eye to wander around the page and not focus on the company.
Service:
I think that the Direct TV logo is very interesting and has a unique shape that is memorable, simple, and unique. The shapes created in the logo resemble the shapes of a satellite dish and give the feeling of movement that shows the effort put forward by the company to keep up-to-date with the technology. Changing the thickness of the strokes in "TV" show the seperation of the two words even though they run together.
The Massillon Cable TV logo is another one that seems dated and bland. I can't see a reference to the slogan of "One Connection. A World of Possibilities". There is nothing unique about this logo.
Non-Profit Organizations:
I think that the Susan G Komen logo takes well known symbol of the pink ribbon and gives it some energy and creates a visual representation of the "Race for a Cure" idea. It is simple, unique and will be remembered by many with the help of the idea that it stand for.
The Goodwill logo has always looked dated and old to me. The face that is created by the "g" is somewhat creepy. The logo is contained in a heavily stroked box that seems closed off and restricted that does not represent the organization well.
Manufacturing:
I tried to find a good bolt manufacturing logo and could not find one. They both are very industrial and seems like it was created by an engineer. They have the straightforward visual theme that does not seem interesting. They would be used by suppliers and distributers but would not be seen by the person using the product so it was not as important to have a good logo created.
